About Us
This is a week that leverages the power of fashion to cleanup the environment and create awareness on textile waste while engaging and onboarding everyone who wears clothes. We have fun environmental activities such as clean-ups, eco educational workshops, forums, No New Clothes fashion shows, swaps, among other activities that involved organizations, brands, policymakers, producers, and individuals both young and old interested in the Eco culture.
Proud Member Of
Featured In
Shaping the future of Fashion Week
"As a Co-Founder of Eco Fashion Week Africa, I am proud of the ripple effect our initiative has created within the Kenyan fashion industry. What started as a modest platform with a steadfast commitment to 'No New Clothes Runways' for two consecutive years has evolved into a powerful movement that challenges conventional norms. Our week-long events have brought together diverse organizations, companies, individuals, and communities, amplifying the voices of designers often overlooked by major fashion events in Kenya.
Through our efforts, we've not only highlighted the importance of sustainable and inclusive fashion but have also inspired larger platforms to embrace these values. Following our second edition, we've witnessed Nairobi Fashion Week and Tribal Chic Kenya transition towards more circular fashion practices, demonstrating the profound impact a dedicated and passionate collective can have. Eco Fashion Week Africa may be small in size, but its influence is monumental, proving that true change starts with a bold idea and the courage to lead by example."
- Belinda
OUR MISSION
Mission: To create a Fashion Week where the power of fashion is used to leave a positive imprint and create a runway that represents a platform for progress, setting a global standard for a fashion industry that genuinely enriches our planet and empowers its people.
OUR VISION
Our vision goes beyond the runway to sow the seeds of change across fields of textile waste, uniting designers, artisans, and consumers in the art of ecological responsibility. Through intergenerational activities like education, collaboration, and cultural celebration in Africa, we awaken a global audience to the power of conscious consumption in the fashion industry.
INCLUSIVITY
When we say inclusivity in the fashion industry, there’s a tendency to run for diverse models on the runway. Inclusivity to Eco Fashion Week Africa means creating intergenerational activities and events that includes every human that wears clothes. In our efforts to being inclusive, we are not only working with fashion brands, we are also including other industry leaders who are trying to contribute to a better environment in this transformative experience that will inspires positive change in the fashion industry and beyond. At Eco Fashion Week Africa, we aim to inspire and onboard individuals from all walks of life to make conscious and ethical fashion choices by engaging them in activities that gently spark curiosity in them.
Designers: #NoNewClothesRunway
Designers are given a challenge that supports circularity in the fashion industry. The use of no new fabric on Eco Fashion Week Africa transforms runways into a celebration of creativity and sustainability. This challenge aligns with the 9Rs by UNEP: Rethink, Refuse, Reduce, Reuse, Repair, Refurbish, Remanufacture, Repurpose, and Recycle. By refusing to use new materials, designers reduce waste, rethink fashion’s impact, and creatively reuse and repurpose existing pieces. It’s not just a runway show; it’s a playful yet profound movement encouraging the entire fashion ecosystem—designers, consumers, and producers—to embrace a circular mindset, making fashion fun, innovative, and environmentally responsible.
Event Dress code: Rewear your outfit
By inviting attendees to rewear their outfits, we challenge the norm of purchasing new attire for every occasion. This dress code sparks curiosity, encouraging guests to creatively style their existing wardrobe pieces in new ways. It shifts the focus from buying to personal expression and innovation, which contributes to environmental sustainability.
This approach resonates strongly with our celebrity attendees, who expressed relief and a sense of normalcy, as it removed the social media-driven pressures to showcase new purchases. By eliminating the expectation of newness, we allow everyone, regardless of status, to participate in a fashion-forward event that values sustainability over excess. This not only fights overconsumption but also creates a community where authentic style and environmental consciousness are celebrated.
Jacobine
Influencer
Eco Fashion Week Africa inspired me to rethink my wardrobe and join a passionate community focused on sustainability, making conscious fashion choices for a better planet."
Elizabeth Sofia
"The event opened my eyes to the importance of sustainable fashion. Now, I’m committed to supporting brands that prioritize eco-friendly practices and inclusive, conscious consumption."
Christine
"Eco Fashion Week Africa showed me how fashion can drive positive change. It encouraged mindful clothing choices and unites people in building a sustainable, greener future."
FOUNDERS QUOTES
This is the slowest fashion week you will ever be part of. It's time for fashion to take drastic actions towards healing our planet and not overproduce for the runway in the name of Sustainable Fashion.
Ruth Anyango
Frequently Asked Questions
We have received emails with your questions after vol 01. And are more than Happy to answer them. Please check some answers below. You can also write To us on info@ecofashionweekafrica.Com and we will respond fast.
Join us for an educational day in the world of sustainable fashion! We are excited to welcome some of the most esteemed experts in the field, who will guide our understanding of circularity within the fashion industry. This event offers a unique opportunity to connect with like-minded individuals, including passionate student designers, innovative brand owners, and leaders in eco-conscious fashion.
At Eco Fashion Week Africa, we believe that the world does not need another ordinary Fashion Week. This Fashion week revolves around tackling global textile waste by reusing what’s already produced instead of producing new clothes for the runway. If your brand upcycles with no harsh chemicals, focuses on empowering individuals in underserved communities, or aligns with what we do, we would love to invite you to showcase during the second season where we will attract conscious consumers worldwide to look out for the best brands that are creating wearable pieces from existing materials. Write to info@ecofashionweekafrica.com and we will get back to you with more details.
We are so excited to announce that our vision is getting bigger, more organizations find themselves aligning with what EFWA is trying to achieve during this whole week.
We have once again been fortunate to receive great support from organizations, companies and individuals.
once again this season to ensure that the event is inclusive and accessible to people of all ages, we have even gone further by adding Watamu and Mombasa this year. We have organized intergenerational activities in Nairobi, Mombasa, Malindi, and Watamu. See 2024 schedule here.
The most challenging aspect of Eco Fashion Week Kenya has been securing the necessary finances to bring this event to life. Despite the financial constraints, we have been fortunate to receive tremendous support from influential figures in the environmental community who have generously dedicated their time and resources to ensure the event’s success. We are thrilled to announce that we will be joined by remarkable individuals and organizations.
The most challenging aspect of Eco Fashion Week Kenya has been securing the necessary finances to bring this event to life. Despite the financial constraints, we have been fortunate to receive tremendous support from influential figures in the environmental community who have generously dedicated their time and resources to ensure the event’s success. We are thrilled to announce that we will be joined by remarkable individuals and organizations.
We are so excited to announce that our vision is getting bigger, more organizations find themselves aligning with what EFWA is trying to achieve during this whole week.
We have once again been fortunate to receive great support from organizations, companies and individuals.
We are so excited to announce that our vision is getting bigger, more organizations find themselves aligning with what EFWA is trying to achieve during this whole week.
We have once again been fortunate to receive great support from organizations, companies and individuals.
once again this season to ensure that the event is inclusive and accessible to people of all ages, we have even gone further by adding Watamu and Mombasa this year. We have organized intergenerational activities in Nairobi, Mombasa, Malindi, and Watamu. See 2024 schedule here.
Africa has the power to inspire the world with its creativity in circular fashion. This comes from decades of dealing with textile waste dumped on us. While we've been managing the cleanup, our home is now suffocating from declining quality, overconsumption, and insufficient resources for effective upcycling.
Belinda Atieno Founder Sustainable Fashion Talks | Co-Founder Eco Fashion Week Africa